At my core, I am a builder. I love building and
shipping things to the masses. Sometimes these are small things like a new blog post or a
small piece of communication in Slack; other times, they come in the form of an extensive
program or product that will be sent to a whole company. There's always a bit of
anxiousness whenever I ship something, and depending on the risk tied to that project, the
feelings grow. I can't change that, but what I can do is prepare.
Over the years, I’ve had my hands in many things.
I’ve worked as an independent designer running my own company. I’ve worked as a consultant
for other companies. I’ve worked as an employee at startups. I’ve managed my personal brand
online, built side projects like HappyPatron, and a few other business-related endeavors
that I’ve since sold. None of this includes my personal life as a husband, father, life-long
Learner, etc. Learn more.
It's hard to imagine that it's been five
years since I first started writing to you all. I've learned a lot in five years, and
my life has changed a good bit since then as well. Thank you for the support, and I hope
you've had a chance to reflect on your past year — cheers to a great 2020 and a new
decade. Perhaps the number one reason that I started this blog was out of curiosity. I
wondered, would anyone care to listen to what I had to say? Would anyone read it? Would
anyone ever sign up for more content? I was just curious. Curious if I build a little corner
on the internet where I could speak to other designers and share my journey with them, would
anyone come? Well, you did, and thank you!
Recently I flew to Canada and got delayed on my
way back home. It inspired me to write the below piece. Enjoy. In my experience, most
projects don't fail in the middle; they fail at the beginning or near the end—during
takeoff or landing.
When I brought minimalism into my life, I decided
to unload most of my books, and have become pretty intentional about what books I bring back
into my life. Any book that sits on my shelf today is likely a book that I reference on a
pretty regular basis and have genuinely read. Even though I appreciate a nice full
bookshelf, I've tried really hard this year to declutter mine. Why? Simple. It gives me
intense anxiety knowing that I have books on my shelf that I've bought and have not
finished. These feelings can distract me from the things that matter most. Please don't
read this thinking that I'm reading less these days. In fact, I'm reading the same
if not more than I have in well over a year. I just have changed my approach.
The total cost of ownership or TCO refers to the
total cost of owning something. This takes into consideration both the purchase price and
hidden costs over the length of you owning this item.
Maybe you know this, Maybe you don’t. You’re still
learning, I’m still learning, your boss is still learning, Educators are still learning -
heck your parents and friends are still learning. Everyone's still learning, and that’s
okay. Today is today, tomorrow is tomorrow.
Every industry has award competitions that
businesses and practitioners want to win. Design is no different. Award opportunities are
everywhere. At one point in my life, I felt strongly about the need to win at least one
award. In fact, I succeed a few times. However, nowadays I pay little attention to awards.
At the moment I’m juggling a healthy list of
projects both at InVision and at home. The result is that I’m stressed. It’s also the new
year, and that brings stress with new expectations and goals.
As a designer, I’ve always appreciated the power
simplicity and minimalism has on my designs. However, it wasn’t until recently that I began
to realize how I can use minimalism to strengthen my life.
Financial planning is an area that many
freelancers and designers simply ignore. I'm not sure why, but that’s simply the way it
is when they start their careers. I hear tons of stories of young designers who spend money
like crazy in their first year or two. I actually know of someone who purchased a brand new,
fully loaded Porsche Cayenne right out of school. Maybe it's the false sense of
security that comes with a paycheck? Maybe it's because they have a sense of freedom?
Maybe we feel like with this new experience need to come drastic lifestyle changes? Whatever
the reason is, I can honestly say I was no different. Now I didn't go out and buy a
Porsche, but I did fall in the same trap of not really planning and managing my finances
very well early on in my career. Here's my story.
The other day, I started thinking about the
designers that I’ve encountered throughout my career. Some of them have impacted me in ways
they probably don’t realize. These people inspire(d) me with not just their work, but also
by being great people and life mentors. They’re always on top of their game, they balance
their lives, and they “own” their careers. More importantly, they are the type of designers
that have depth to them. They are built on more than just having great design chops and
striving to have great designs that inspire. I started thinking deeper about these
industry-leading designers to determine what qualities and attributes they consist of and
what qualities I find have worked well in my career.
I’ve been designing logos and creating brands for
companies for nearly a decade. In fact, much of the early work we did at Greenline Creative
was focussed primarily on brand development and website creation for companies who were just
breaking ground. This was the most rewarding work I’ve ever done, so I’m extremely happy to
share with you some of the principles that we followed to create engaging brands.
I’m a new dad. 9 months ago, my daughter was
introduced to Frozen, and she’s now officially hooked. For all the parents who are reading
this, you know what that means. All kidding aside, I’m pretty amazed that at just 14 months
old, she managed to catch the Frozen bug so fast. I suppose that's the magic of Disney.
Ironically though, when reflecting on the last few months, I couldn’t help but notice that
designers and the industry could learn a thing or two from this movie. I'll point out a
couple of them here.
I was recently invited to film an introductory
course on InVision at Lynda. Since this was a brand new experience for me, I figured
I'd snap some photos and document my journey. I hope this serves as a handy guide to
anyone who wants to (or is prepping to) film a course with Lynda.
One of the hardest things that you have to do as a
designer is scale yourself – whether you bring on other designers as contractors to help you
with your client work, or work as a design leader who's looking to scale the team.
I've been in a number of environments over my career. Some were super established and
already had a "system" in place, but I've also been in small startups (and
ran my own studio) where we had to take the first step towards scaling. It's not an
easy task by any means, and it can be a bit scary, but through these experiences I've
noticed a few things. Hopefully, they'll help you if you're struggling with or
thinking about scale.
What is design? Have you given any thought to it?
Believe it or not, design is not just about the fonts, colors, images, or layout a designer
chooses. Yes, we call it designing and the result is often called a design, but really
design is about problem-solving. Great design solves real business challenges.
Last year I was asked to sit on a design panel for
the KC Design Week. The topic of the discussion was how technology impacts design. The panel
consisted of myself, Daniel Seagraves, Mark Logan, Chrys Sullivan, Michael Gekas (as
moderator) and JC Hendricks. All of us came from various design disciplines and experiences;
we ranged from architects to UX specialists.
Have you sat back this week and thought about how
great it is to be a designer? Take a second and think about it quick. It’s pretty awesome
right? Yes, you get to wear hoodies and graphic tees, and play with typography, color etc.,
but that’s really not what makes being a designer so awesome.
About three years ago, while on a trip to San
Francisco, I was eating at a restaurant that showcased its daily specials in a really
innovative way. They would handwrite them on a roll of butcher block paper that was mounted
to the wall, and each day they'd tear yesterday's specials off and write down the
new ones for the day. I just loved the functionality of this idea and took a few pictures of
it for inspiration. After leaving the restaurant, I began to think more about how this
endless roll of paper would apply to different fields in my life. I immediately determined
that this would be a great replacement for the whiteboard in my home office. I love using
whiteboards to take notes while on the phone, plan sprints, and brainstorm and sketch on,
but I hate the appearance of most of them.
About a month ago, I was honored to be 1 of 5
product designers to sit on the Future of Work panel, part of AIGA’s San Francisco Design
Week. The panel focused on the ever-evolving role of the designer, our conversation covered
everything from whether designers need coding skills in the future, to the impact of current
trends on the industry, to the skillsets companies look for when hiring a product designer.
I am about three weeks into my latest move towards
helping myself become a better designer. I suppose you can say it’s been about four years in
the making, but who’s counting? It definitely has been a journey, but I know that becoming a
better designer doesn’t mean that I always have to focus on getting better at Sketch,
Photoshop, hand lettering or keeping educated. Sure, these are all important skills and
maybe you need to improve on those skills but oftentimes as we race to stay relevant and
compete we neglect our health and get burnt out in the process.
I didn’t have a post for you last week because I
was busy working on launching The Portfolio Workshop. Thanks to everyone who helped me pull
this together.
This week I want to share with you the biggest
mistake I think I made starting out as a freelance designer. I didn’t correctly position
myself in the market. Based on the inquiries that I get every week, I’m going to bet that
you too are making the same mistake. It’s okay. I’m excited to help. Here’s my story.
I hope your week has been good to you and you’re
moving along nicely with the goals you’ve set for yourself. This week I want to take some
time to remind you that saying no is okay, and often saying no is the secret to success.
Over the years, I’ve learned that saying no is in fact much easier than you may think if you
follow a few tips.
Whether you're working for an agency or
managing your own freelance clients I think this post is really worth reading. When I
started out in the industry (and even as freelancer), I really wish someone would have made
me answer one simple question. That question is: What are you setting out to create? By
answering this one simple question, I think I could've reached my goals much quicker by
avoiding some setbacks. This week I'm excited to talk to you about defining your goals
and the benefits of defining what you are setting out to create.
Another week is in the books. This week, I want to
talk to you about sales. Specifically about the notion of the bigger the budget the better
the project's outcome.
This week I want to talk to you about an important
and key change in mindset that will help you make more money as a designer and freelancer.
It’s the mindset that real money is found in the solutions, not in the act of creation. Let
me explain.
Fall has always been the busiest time of year for
me and Greenline Creative. I attribute this bump in activity due to the fact that summer
vacations are over and businesses begin to focus on the goal of finishing out the year
strong. It can also be attributed to clients and businesses wanting to get as many tax
deductions completed as they can before the end of the year. It’s a busy time, but a great
time for cash-flow. However, what do we do about the other remaining months in the year?
There’s no shortage of examples when it comes to a
lack of accountability and dependability within the industry. I decided to just pick one
that I feel many of you may already be facing (or soon will face) as you begin to work with
your own clients or on your own projects. The example I want to share with you is about
holding your client accountable on a project. From billing to completion. I also want to
touch on dependability as a designer and what it means for your business.
I’ve been fortunate enough in my career to reach
many of my biggest goals before turning thirty. I’ve worked for small boutique design
agencies, large global design firms and I’ve even ran my own successful web consulting
studio with my wife full time for nearly a decade prior to focusing my attention on
educating other designers through workshops, books and this weekly blog.
Limitations can come in many forms. Maybe you’re a
designer who doesn’t know how to code. Maybe you’re using a design program that doesn’t have
all the bells and whistles that another program has to offer. Perhaps you’re building an MVP
that doesn’t have all of it’s features in place yet so your story isn’t entirely being told
to the end users. Perhaps you feel limited by your experiences so you feel like you’re not
able to offer as much value to your clients or team members. Whatever your limitations are,
you can learn to leverage them. I hope this lesson and my experience below helps you
understand how to do that.
This week, I want to talk with you about
simplicity and what I’ve learned about simplicity in my career. Many see simplicity as just
a way to design, I’ve learned to view it more as a philosophy or way of managing my career.
This week I’m back and want to share with you what
I’ve learned about staying motivated while trying to reach your design and career goals. I’m
positive that at whatever level you are at, you’ll find value in this week’s lesson. Let’s
get started!
This week, I want to talk with you about your
online web presence. Specifically, I want to share my experience as well as discuss where
you should be focusing your attention online. Let’s get started.
In recent weeks I’ve been getting a number of
emails around the subject of portfolios so I figured I’d take some time to share with you my
experience when it came to creating my first portfolio and some of the most common mistakes
I see in portfolios on a regular basis.
This week I’m excited to share with you some of
the things that I’ve learned regarding etiquette for designers. This list could become long,
so I decided to narrow it down to a select handful of things that you can start taking
action on immediately.
If you remember, last week I didn’t have a lesson
for you all because I was prepping for my talk about “burnout” for the Columbus Web Group.
It was a great talk, and I’m excited to be back this week sharing a new lesson with everyone
Throughout my career, I’ve found that when I have
the right environment around me, putting that extra 10 percent into my projects is much
easier. So for this weeks lesson I thought I would share with you what creates the ideal
environment for designers to strive in. If you’re reading this as a project manager,
creative director, freelancer or student I hope you are able to pull something out of it
that will benefit you or your team.
This week I’m going to share with you the benefits
of moonlighting on your own projects outside of work, and how that can translate to big
things down the road for you, as well as what you can expect from the experience.
When it comes to the topic of education, I feel
really passionate about it. Now, it’s not just the benefits of staying educated that I find
so critical to the success of being a designer, but more importantly I find it’s critical
for you to also teach and share your knowledge with other designers as often as you can. Why
do I feel this way?
You probably noticed that the email you received
for this week’s lesson looked a bit different. Not only did I remove the design, I also
changed how I formatted the email. You may be asking, why would a designer strip the design
out of his emails and change what’s been working for the past ten weeks? Well, the answer is
pretty simple. Since the very beginning, my whole purpose for this blog has been to connect
with designers and help them reach their goals through my own experiences. By making this
change, I’m now forcing myself to create conversation with you all from the very beginning,
rather than feeling like I’m sending you another “marketing” email every week.
Life, clients, side projects and all the other
tasks we have to do (let alone want to do) fill up our week pretty quickly. So how have I
learned to balance my career with life? Well, it took me years to really figure out a system
that worked for me, but my trick is treating my time like I would my money. Just like I
budget my money for the month, I need to do the same thing for my time so I don’t
accidentally give it away carelessly and lose it all.
Now to be completely honest, I’m not as great of a
networker as I wish I was. In fact, I left that conference (like I do many events) wishing I
had networked more. I’m great in small crowds, but by nature I’m a tad introverted. However,
even though I have room to grow, I do feel like I have learned a few things so far in my
career about networking that I would like to share with you all.
Nobody ever gets to where they want to be on their
own. Everyone has had some help along the way. If there is one thing that I find that levels
the playing field for designers, it is the network. You can be the best designer in the
entire world, but if you don’t have a network, nobody will ever know you exist. The opposite
is true as well. If you are a young designer still perfecting your craft, having a network
allows you to find opportunities as well as offers support as you grow.
With each week that goes by I’m always excited
about sharing my experiences with you and this week’s lesson is no different. Gaining
respect as a designer is very important when it comes to reaching your goals as a designer.
Without the respect and support from others, you not only run the risk of simply falling
through the cracks, but it can leave you feeling like you’re on the outside looking in.
Burnout doesn't discriminate. It doesn't
care about your level of experience, what role you play in the design ecosystem or what
design title you hold. Burnout is just simply another part of the challenge that we face as
designers. If not dealt with correctly, burnout can have a drastic effect on your creativity
and growth as a designer. I hope that after you read this lesson you will have a better
understanding of burnout and how you can overcome it.
Wouldn’t it be great if you could worry less about
feedback and focus on creating great solutions with clients who trust you? This week I’m
excited to share with you some red flags that I watch out for as well as a few tips that
I’ve used to evaluate if a new prospect will make a great client.
As a designer, feedback can come in many forms. It
can come after you present a concept to your client, after you have presented your portfolio
to a potential employer, and even from a project manager working alongside you.
All designers experience it. If you haven’t yet,
soon you will. You’ll spend months, weeks and maybe even years working towards this moment.
This important moment is called the launch. It’s that very moment when you get to prove to
the world that all of your struggle, commitment, sacrifice and hard work has been well worth
it. You finally get to show them what you’ve created.
Every week I get emails from other designers and
students asking me for some design and career advice. I really enjoy doing it, but often
times the conversations have a tone of hopelessness. It’s clear. Many designers feel like
they may never become the designer they want to be. Worse yet, some feel like they will
never be able to attract the right companies or clients. As a result, the fear of not
utilizing their talents to their fullest potential becomes real to them.
I have stories, lessons, and opinions of my own too. Read my blog.
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